Authors:
Questly (@MaxQuestly , @Greta), @stikers , @Paradigme
Abstract
For several months, major efforts have been made on Paraswap to improve the product/protocol. However, the community aspect may have been neglected.
Today, there are very few ways of building loyalty, growing the community or expanding media coverage. Very few networks are active, and most are quiet and unattractive. It’s striking: low participation in the DAO forum and a general lack of interest in our community.
Finally, our protocol, its yield and everything that makes Paraswap a success today are often misunderstood.
This is why we are proposing the creation of a real community tool in partnership with QUESTLY.
What is Questly?
Questly is a white-label quest hub that allows projects to engage, acquire, retain, and monetize communities. We created Questly after helping ClipperDEX to reach more than 100k users in Discord while increasing their trading volume by 8.5X times during campaigns.
What you can do in Questly:
1. White-label & tailored development:
We build so you don’t have to. Custom gamification and fun quests showcased with Paraswap branding will help you reach goals and keep your community safe inside your own space.
2. Unify third-party quests:
Want to grow your community with QuestN, Galxe, or Zealy? No problem, we centralize the user experience in Questly and give your community a proper place to connect.
3. In-House quests:
Want to retain your current community instead? Then, don’t make them leave your space by interacting with other quest tools. Use ready-made quests built inside our product.
Goals & review
Concerned about making Paraswap more attractive, Questly came to propose its service to the DAO (see Questly first proposal). The lack of engagement to this proposal and the lack of knowledge of our DAO led us to propose a partnership with QUESTLY. By working hand in hand with active members of the DAO, QUESTLY can be sure of a successful partnership with PARASWAP.
The main objectives are the following:
Engage
Keep users active with interactive challenges and activities.
Acquire
Attract new users with enticing quests.
Monetize
Boost volume and revenue.
Retain
Reward loyal users.
Paraswap Christmas Adventure
With the help of Questly COO, Greta, we have drawn up a roadmap for the first season of quests that we want to implement:
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25 quests, just like an Advent calendar, from 1 December to 25 December, 1 mission per day
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Fun and rewarding experience for users
We won’t spoil the planned quests, but we’ve done real research to offer the most interesting ones.
Here’s a sneak peek: quiz, trading competition, …
First trial on Questly
Questly has already started the implementation of several new quests, which we have requested on behalf of Paraswap in order to pioneer community attraction.
Resources
The quest season will be announced on the networks and will last 25 days, as explained above. Stikers and Paradigme will work closely with Questly throughout the season.
Stikers and Paradigme will be responsible for managing the Questly Paraswap front pages and writing the quests.
Questly will provide bug support and continue to develop for future seasons.
For this season to be a real success, we need to publish Tweets through Paraswap Twitter. At least:
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before the launch of the campaign to prepare and engage users
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for the start
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at specific dates during the quest season in line with the planned schedule
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at the end of the season to bring this great event to a close
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and for rewards distribution
Discord
A discord channel will be set up for the occasion to help the community with any difficulties encountered during the seasons.
We ask for a QUESTLY/PARASWAP Christmas Adventure channel to be opened. This will allow users to help each other and discuss the various missions.
Means
Questly:
After negotiation, for the access of Questly app, the availability of all ready-to-use quests and the development of 8 new quests (including building 2 medium-complexity quests from scratch), Questly is offering the following pricing: $10,000 to be paid in ETH.
ETH Safe wallet: 0xE55c1aA36798DF1BE63dE5Fab4B667c6480b9B56
Stikers & Paradigme:
For managing the Questly campaign, imagining the campaign and the quests that make it up, discussions with Questly, monitoring and providing a final summary of the figures for this first season: $1,500 per person, to be paid in sePSP1 (then migrated to sePSP2 with our own ETH).
ETH wallets: stikers.eth, paradigme.eth
Implementation overview
Already done:
10/12/2023 Video meeting with Greta to discuss the feasibility of our collaboration
10/13/2023 Market study and survey about quests in Crypto
10/16/2023 Over 20 quests sent to the Questly team for feasibility and dev requirements
10/18/2023 Test of Questly app in admin mode
10/25/2023 Feedback from Questly team about quests
11/02/2023 Pricing discussion
11/03/2023 Agreement on the quests scope
11/06/2023 Agreement on the pricing
11/07/2023 Writing the proposal for Paraswap DAO
11/15/2023 Finalization of the campaign schedule
Ongoing:
Preparation of Paraswap x Questly interface (colors, visuals)
Development of new quests (Questly team)
Next:
Creation of the discord channel (support)
Publication on social networks
Launch of the event
Follow-up and community involvement
Provision of a final summary (figures, …)
Rewards
For this first season, we really want the prizes to be attractive.
Standings will be determined at the end of the season. Participants will add up points for each mission they complete. Of course, a ranking will be established to determine the winners.
So we thought about different possible rewards
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$5,000 in $ETH (for the whole leaderboard)
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Discord roles to access to specific channels
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NFTs to increase the Paraboost score over an epoch
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NFTs providing 100% gas refund during one epoch (within the current limit of $500)
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Commemorative NFTs of this first season
Partners/Sponsors
A huge thank you to:
Strateg. — strateg.io — @StrategProtocol
Swaap Finance — swaap.finance — @SwaapFinance
Contact
Website — questly.quest
Twitter — @QuestlyQuest
Telegram — @maxicastello, @GretaAterg
Email — greta@gurulabs.cc
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